Shop Estée Lauder's Pure Color Lipstick and Lip Care Collection. From bold, vibrant lipstick, lip gloss and lip balms to neutral, everyday shades—we’ve got you. Matte lipstick. Glossy lipstick. Nude lipstick. Or, try our Whipped Matte liquid lipstick—you’ll love the velvety-smooth weightless finish. With such a range of finishes, shades and coverage, it’s easy to find more than one favorite. More into lip TLC than lip color? Time to check out our Pure Color Envy Lip Care Collection which includes a lip repair potion, lip balm, lip plumper and nighttime rescue oil-serum just to mention a few. Start your morning or night routine with one or more of these nourishing formulas and get ready for more smooth, soft, kissable lips. Follow with lipstick or wear them alone. With so many shades and formulas of Pure Color Lipstick and Lip Care, it’s hard to choose just one! Find your favorites from the comfort of home with our Lip Virtual Try-On Tool.